![]() ![]() It is crucial for assessing your company’s performance and planning future campaigns. Investments are a pain point for every small brand, especially when they are just making their first small steps in the big world of business. ![]() They will be more likely to come back as clients because they trust you. So, your subscribers can ask you questions directly in private and share feedback with confidence. Being private, emails incorporate the idea of neighbourly bonds. Small businesses usually underline being close to the roots and supporting the community. Since you already know their preferences, you can deliver them relevant offers based on segmentation. The subscriber has already shown interest in your product or service by doing so much as opting in. Good email marketing is very direct and personal, getting your message straight into your subscriber’s inbox. It means, the platform sudden collapse won’t take your list down, if anything. You collect your email list yourself, and you are not tied to the decisions of other businesses like social media platforms (like those who are trying to expand their businesses using only social media channels). According to HubSpot, 73% of millennials want to receive promotional content through this means of communication. No wonder, social media platforms ask for a valid email address to sign you up and send you notifications about likes and shares using this channel, which makes emails almost omnipresent, with no geographical or age distinction. It’s becoming an even more powerful marketing tool, with people having separate messages for work, private communication, newsletters and deals, etc.
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December 2022
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